Legacy Expert Mice had created a following for Kensington trackballs The Expert 7 is currently Kensington’s top-selling input sku * We took the trackball concept and went a few steps further It’s all in the ball Cursor control Scoll control – now integrated into the ball, thanks to state-of-the-art twin laser sensors Control Media mode controls Microsoft Media Center and i-tunes Pan/zoom mode controls web browsers, productivity software, photo-editing software and viewers, such as Internet Explorer, Office, Photoshop and Acrobat (list of supported applications in Appendix) Comfort The comfort that made the trackball famous, now ennhanced: slim design eliminates need for wrist rest Slimblade design Saves desktop space, looks great in any environment * Based on NPD August 12mm Sales Dollars April 21, 2017Ģ0 SlimBlade™ Trackball Idea: Now, the ball does it all Key Features: My touchpad is so difficult to use.ġ7 Introducing… The Kensington Spring 2009 Lineup I want to get a mouse that’s better than the one that shipped with my system. Positioning: Position Kensington as the price/performance leader Strategy Use VAR program to create B2B awareness and demand Current and Alt channels: 2nd tier retailers – Bed Bath Beyond, RadioShack, regional CE stores Mass Dept Storesġ6 Why to Buy? My touchpad is so difficult to use. Positioning: Viable alternative to MS and Logitech and superior to all other 3rd party manufacturers with design innovation and the right feature set at competitive consumer prices Strategy Use Slimblade Trackball intro as hero product to create buzz / continued awareness of Kensington leadership in trackballs Displace Targus Stow and Go mobile mouse at retail with Ci10 Grow through penetrating OPSS and second tier retail Current and Alt channels: 2nd tier retailers – Bed Bath Beyond, RadioShack, regional CE stores Mass Dept Storesġ3 Objective: B2B Become solid #3 in B2B market share Input Category Brand Share - Retail Source: NPD 12MM August 2008, Retail (mice, keyboards, desktops) 10ġ2 Objective: Retail Debunk Targus as #3 at Retail Microsoft is #1 in the category, but Logitech has gained major share to close the gap Input Category Brand Share – B2B Source: NPD 12MM August 2008, Commercial sell through (mice, keyboards, desktops) 9ġ0 Logitech dominates at Retail, and has continued to gain share at every major manufacturer`s expense. YAG) 8ĩ Within the B2B space, Kensington is a solid #3 in the Input Category, and gaining share. Input Category Brand Share (vs YAG) Source: NPD 12MM August 2008 (vs. Input Category Contribution (vs YAG) Source: NPD 12MM August 2008 (vs. YAG) 6ħ This category growth is driven by increased keyboard sales Input Category Dollar Sales (vs YAG) +1.6% Source: NPD 12MM August 2008 (vs. Need to look forward to 2009 as well at this stageĤ Objective smart made simple Become solid #3 in B2B market shareĦ Overall, the Input Category has grown by 1.6% vs YAG, to $988 million. Marketing tools What we need from you Questions Sales & Marketing Meeting October 2008 Leonard TsangĢ Agenda Category Objective Market Trends Category Storyboard
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